Category Archives: Google Analytics

Google News considerations

You’ll notice a few of these suggestions either aren’t practical, or conflict with other suggestions. You’ll also notice the supporting documentation is for fixing errors with Google News listings. We have noticed that adhering to these when possible produces good results, so that’s why I’m calling attention to them.

Images

http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=13369

  • Make sure that your images are fairly large in size, at least 60 pixels by 60 pixels. (only applies to main article image)
  • Use images that have reasonable aspect ratios.
  • Ensure that your images are inline.
  • Ensure that your clickable images link to a URL with a .jpg or .jpeg extension.
  • Place your images near their respective article titles.
  • Label your images with well-written captions.

Article snippets

http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=70752&topic=2523198&ctx=topic

  • To give users a preview of an article before clicking on it, Google News displays its first few sentences on our homepage and in search results. To determine which text to include, our crawler looks at each article’s code for body text near the headline of that article.
  • We also recommend clearly differentiating the text that makes up your articles’ author bylines and date information from the text of your articles’ first sentences. Ideally, we will only show the first few sentences of your articles under their headlines in Google News.

Article date

http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=70871&topic=2523198&ctx=topic

  • Place a clear date and time for each of your articles in between the article’s title and the article’s text in a separate line of HTML. This should help our crawler correctly identify the publication date for your article.
  • Make sure to provide us with the date when the article first appeared on your site.

General

Just putting it here for reference.

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Setting custom values for _trackPageviews in Google Analytics may have unexpected consequences

I recently deployed Joost de Valk‘s awesome Google Analytics for WordPress plugin on a few sites. (I mean, he even SEO’d the plugin name, how brilliant is that?)  One of the features of this plugin will add custom parameters to the URL in your _trackPageviews call so that you can gain insight into what kind of results you return.

For example, if you search for “K-Stew” and get no results, that will get tracked in GA as [“_trackPageview”,”http://www.example.com/?s=no-results:k-stew&cat=no-results”%5D.  Great for being able to view GA reports and realize, hey, people want to see K-Stew and I’m not giving them any!

So what’s the problem? Continue reading Setting custom values for _trackPageviews in Google Analytics may have unexpected consequences